Darin Croegaert

Darin’s career has spanned more than 20 years and touched every aspect of sales leadership from sales management to sales strategy and everything in between. Darin’s experience in varied industries and categories enables him to bring a unique perspective to PRESENCE as the VP of Conventional Sales. Darin’s known for his transparent and open management style which builds strong relationships and high-performing teams.  

Darin felt the pull towards the natural industry following a serious car accident in early 2020. His focus turned to utilizing the healing powers of nature (instead of medications) to restore and strengthen his body from within. Darin’s a firm believer in PRESENCE’s mission and knows the positive impact that getting back-to-basics can make in your life.  

Darin has worked in the CPG industry for the last decade; most recently, as the VP of Sales Operations and Strategy at Wilton Brands leading the team’s transition from sales administration to value-add sales services: forecasting, operations, planning, & strategy. Prior to that, Darin worked in Sales Strategy and Planning at Tyson Foods leading the integration of Advance Pierre Foods into the business and developing their first 4P’s go-to-market strategy.  

Darin lives with his wife, teen daughter and son, and two dogs in the northern suburbs of Chicago. His family enjoys spending time together outdoors: gardening, biking, and hiking. Darin is a huge baseball fan and pulls for the National League’s equivalent to the Yankees, the St. Louis Cardinals.