Tracy Miedema

With over 20 years serving the natural and organic food industry, Tracy has focused on building transformative food brands for consumers and building enterprise value for companies. She is now an Executive Vice President at PRESENCE, the nation’s top natural products broker, where she oversees the company’s two investment portfolios and leads business development. Tracy joined PRESENCE in 2014 and has the distinct privilege of evaluating new brands for representation and directing resources to support growth.

Tracy’s passion for great food and wine started while growing up in the Pacific Northwest and with family roots in the deep south where gardening, gathering, hunting and preserving real food shaped her basic food philosophy: know where your food comes from, prepare it with care and enjoy time around the table.

Tracy has also served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board. Past roles include Director of Product Innovation for Earthbound Farm/ WhiteWave Foods, creating consumer brands for Stahlbush Island Farm, and Marketing with General Mills’ Small Planet Foods Division. Since 2012, Tracy has led graduate student teams in product innovation at the Darden School of Business at the University of Virginia. Tracy earned a B.A. from the University of Washington and an MBA from Western Washington University.

Tracy divides her time between Chicago and Philomath, Oregon where she enjoys making wine and mushroom foraging. She is also the proud mom of Camille, Greta and Frank.