A Lidl Love for Big Apple Borough

Image: William Macklowe Company And Senlac Ridge Partners

Popular Germany-based retailer, Lidl, continues to expand its footprint in New York with plans to open its first store in the New York City borough of Brooklyn. The 25,000-square-foot store will be located at 120 Fifth Avenue in Park Slope. Expected to open in 2024, the new location comes after locals spent years voicing concerns about the need for access to affordable housing and groceries in the Park Slope neighborhood. The mixed-use development site will feature 180 units of residential space and 67,000 square feet of retail space – with Lidl serving as the “centerpiece” of the new residential and retail complex.

As inflationary prices continue affecting customers, the discount grocery chain is cutting prices on select products even more in its U.S. locations. Running through August, Lidl’s price-cutting campaign applies to more than 100 items ranging from meat and frozen prepared foods to household products.

Founded in 1973, the global grocer operates over 11,000 stores across Europe and the United States. First arriving to the U.S. in 2017, there are more than 170 stores across nine East Coast states. Lidl continues to focus on offering premium products at a non-premium price by sourcing high quality suppliers and eliminating any unnecessary costs – such as restocking shelves in the boxes product arrives in and implementing a “bring your own bag” policy.