Amazon has announced it’s piloting a new add-on fee free grocery delivery program for Prime members in three U.S. cites. Prime members in Denver, Colorado; Columbus, Ohio; and Sacramento, California can purchase the monthly add-on for $9.99 allowing them to receive unlimited fee free deliveries over $100 from Amazon Fresh and Whole Foods Market. This service will also include unlimited 30-minute pickup for all grocery orders.
“We’re always experimenting with features to make shopping easier, faster, and more affordable, and we look forward to hearing how members who take advantage of this offer respond,” said Tony Hoggett, Senior Vice President of Worldwide Grocery Stores for Amazon.
Hogget stated the company will review feedback from users when deciding timing and location for expansion of the new program.
The unlimited fee free service is the most recent effort to adjust the fees it charges to members of its Amazon Prime service, which costs $14.99 per month or $139 a year.
Amazon opened delivery from Amazon Fresh stores to non-Prime members in November and said it plans to expand the delivery service to its 500-plus Whole Foods Market stores. Previously only Prime members had access to program.