Associated Food Stores (AFS) has selected Procurant, a collaborative software platform, as a key component of its compliance strategy for FSMA Rule 204 reporting and traceability. This implementation will help AFS adhere to the FDA’s enhanced food safety regulations, set to take effect in January 2026, by leveraging Procurant’s advanced traceability and procurement features.
“This collaboration strengthens our ability to provide safe, high-quality products to our customers while simplifying compliance for our suppliers,” said Todd Bell, VP, Procurement at Salt Lake City-based AFS. “Procurant has been a valuable partner in managing our procurement processes, and their approach to FSMA Rule 204 ensures we are ready to meet the new requirements with confidence.”
AFS already manages its produce and floral procurement through Procurant, with most suppliers on the FSMA 204 Food Traceability List preconfigured to electronically provide accurate traceability data via the platform. According to Procurant, the software seamlessly integrates traceability data with purchase orders, offering a more comprehensive view of product details and transaction history than standalone traceability or labeling systems.
Procurant supports multiple supplier connection methods, including EDI, APIs, manual entry, and bulk file uploads, ensuring compliance is accessible to suppliers of all technical levels. In addition, the platform features preconfigured reports designed to meet FDA requirements under FSMA Rule 204.
“We are honored to expand our partnership with AFS to include FSMA Rule 204 compliance,” said Eric Peters, CEO of Watsonville, California-based Procurant, whose platform is employed by grocery retailers and produce suppliers throughout North America. “Traceability and food safety are critical for modern grocery operations, and Procurant is proud to support AFS in meeting these new standards while continuing to innovate and optimize their supply chain processes.”
Serving close to 450 retailers across the Intermountain Western United States, AFS is a grocery retailer cooperative supplier for independently owned retail supermarkets throughout. It is No. 73 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.
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