Audio Advertising Amplified: Ahold Delhaize Teams Up with Vibenomics

AD Retail Media, the advertising division of Ahold Delhaize USA, has teamed up with Vibenomics to provide consumer packaged goods (CPG) suppliers with improved audio advertising options. This collaboration allows advertisers to utilize data insights to refine their in-store audio strategies across Ahold Delhaize’s various banner locations. With Vibenomics’ technology, CPG brands can connect with customers through personalized, real-time messaging that can be tailored according to product type, time of day, demographics, and more.

These audio spots will air twice an hour in Ahold Delhaize USA stores, including Food Lion, Giant Food, The GIANT Co., and Stop & Shop. “Enhanced audio presents our partners with greater opportunities to engage and inspire customers during their shopping experience,” said Bobby Watts, Senior Vice President of AD Retail Media. “It also allows for increased responsiveness, enabling partners to react quickly to customer needs. For instance, we can use this platform to promote cold beverages or frozen treats during a heatwave or highlight new product launches in stores.”

AD Retail Media notes that this initiative is part of its broader Connected Store strategy, aimed at optimizing an integrated approach across the entire omnichannel journey, including in-store, on-site, and off-site interactions. “Vibenomics is pivotal in enhancing in-store audio options for AD Retail Media advertisers,” said Paul Brenner, Senior Vice President of Global Retail Media and Partnerships at Vibenomics, a Mood Media Company. “With the inclusion of four of Ahold Delhaize USA’s local brands, Vibenomics now caters to the top three pure-play grocers in the U.S.”

Ahold Delhaize USA, a subsidiary of the Netherlands-based Ahold Delhaize, ranks among the largest food retail groups globally and leads in both supermarket operations and e-commerce. The organization serves over 50 million customers weekly across Europe, the United States, and Indonesia, employing nearly 372,000 associates across more than 6,700 grocery and specialty stores.