The Raley’s Companies-operated Bashas’ company has partnered with Blackhawk Network (BHN) gift card provider to expand their gift card options across their 112 supermarket locations. Bringing the convenience of multi-brand gift card varieties to sites such as Bashas’ AJ’s Fine Foods, Eddie’s Country Store and Food City throughout Arizona and New Mexico.
“We’ve moved our gift card business to Blackhawk Network because of their ability to match the level of service that embodies Bashas’ company mission and offer something we’re committed to providing every day – exceptional service that exceeds customers’ expectations and quality products our shoppers expect,” said Cisco Echeverria, Senior Director of Center Store at Bashas’. “As we continue to focus on meeting the needs of our customers, we’re confident that the new display of gift cards will provide a one-stop shop for all gifting needs.”
The BHN and Bashas’ partnership will offer multi-brand card choices that curate multiple categories into a themed gift card. Multi-store cards allow gift recipients to choose their preferred store for a more personal gifting and shopping experience. The collection of multi-store cards available to Bashas’ customers combines One4all gift card, Giving Good cards, Choice Cards, Game On Sports Betting Cards (Arizona only), and Spafinder gift cards.
“Bashas’ and its family of stores are known and loved in the communities they serve for their dedicated customer-focused approach,” said Steve Dekker, managing director of the Americas at Blackhawk. “Through our partnership, we’re thrilled to be able to help them provide the best shopping and gifting experiences for their customers by offering convenient, personalized and localized gifting options.”
Additionally, Bashas’ will expand shopper’s card selection with hundreds of retailer-specific branded gift cards across multiple categories such as recreation, travel and sporting goods, home, fashion, food and dining, electronics and toys, and music and movies. Visa and Mastercard prepaid cards and prepaid telecom cards will also be available to Bashas’ shoppers for easier gifting!
“We’ve moved our gift card business to Blackhawk Network because of their ability to match the level of service that embodies Bashas’ company mission and offer something we’re committed to providing every day – exceptional service that exceeds customers’ expectations and quality products our shoppers expect,” said Cisco Echeverria, Senior Director of Center Store at Bashas’. “As we continue to focus on meeting the needs of our customers, we’re confident that the new display of gift cards will provide a one-stop shop for all gifting needs.”
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