Brookshire Brothers Adds Birdzi To Provide Targeted Promotions

Brookshire Brothers, an employee-owned regional grocery chain headquartered in Texas, is partnering with Birdzi to enhance customer experiences through advanced personalization and analytics. By adopting Birdzi’s VISPER platform, Brookshire Brothers aims to deliver customized digital promotions and shopping experiences while gaining deeper insights into customer behavior.

Operating nearly 120 locations across seven retail brands, Brookshire Brothers caters to diverse communities through grocery stores, convenience-supermarket hybrids, and traditional convenience stores. The integration of Birdzi’s tools will enable the company to provide tailored digital coupons, targeted ad flyers, and actionable customer data, aligning with its mission of putting customers first.

“Brookshire Brothers believes in putting our customers first,” said John Alston, President and CEO of Brookshire Brothers. “Birdzi’s cutting-edge personalization tools allow us to quickly adapt to the unique needs of the customers served by our nearly 120 stores, ensuring we remain a trusted and valued community partner.”

Birdzi’s recent innovations reflect the company’s commitment to meeting the evolving needs of its retail partners. Key developments include:

• VISPER Live: Launched in July 2024, this feature enhances customer engagement by enabling continuous campaigns that respond dynamically to shopper preferences.
• Streamlined Onboarding: A collaboration with Armeta Analytics, announced in October, has improved data quality and expedited retailer access to Birdzi’s platform.
• AI-Driven Weekly Ad Forecaster: This tool provides retailers with projections for personalized ad performance, helping them optimize their advertising strategies.
• Custom Analytics Solutions: Birdzi worked closely with Tops Friendly Markets to develop a flexible analytics tool, soon to be available to all Birdzi customers.

“Birdzi proudly became the grocery industry’s most trusted personalization and customer intelligence platform in 2024,” said Shekar Raman, CEO and Co-Founder of Birdzi. “On average, our customers witnessed a 30 percent increase in basket size and a doubling of store visits. We look forward to continuing our collaboration with retailers to drive even more success over the next year.”

This partnership underscores Brookshire Brothers’ dedication to innovation and customer-centricity, while Birdzi continues to lead the way in delivering cutting-edge solutions for the grocery industry.