Brookshire Grocery Co. Partners with Afresh to Transform Fresh Operations

Brookshire Grocery Co. (BGC) has launched a new partnership with Afresh Technologies to enhance fresh food operations across its Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market banners. The initiative introduces Afresh’s AI-powered ordering and inventory management platform in the produce, deli and market (meat and seafood) departments, marking a significant step toward modernizing fresh operations across the company.

BGC selected Afresh for its purpose-built technology designed to address the unique challenges of perishable products, including variable demand, limited shelf life and complex data management. The new system streamlines forecasting and ordering, reduces waste, improves in-stock accuracy and delivers fresher food to customers, while empowering store teams with faster and more localized decision-making tools.

“At Brookshire Grocery Co., we are deeply committed to delivering the freshest, highest-quality products to our customers,” said Brad Brookshire, chairman and CEO. “Partnering with Afresh allows us to harness the power of AI to elevate our fresh departments and ensure smarter, more efficient operations across our stores. This collaboration is a huge step forward in our journey to innovate the fresh supply chain and enhance the shopping experience for every customer we serve.”

Through Afresh, BGC is transitioning away from traditional ordering systems to a connected, digital platform that provides real-time product availability data and automated recommendations. The result is greater efficiency, reduced shrink and a more consistent shopping experience for customers.

“Brookshire Grocery Co. has a deep-rooted commitment to its customers and communities, and we are proud to partner with them to enhance their fresh operations,” said Matt Schwartz, CEO of Afresh. “Afresh is designed to tackle the unique challenges of fresh grocery, helping grocers reduce waste, boost profitability and deliver fresher food to shoppers.”

This partnership underscores BGC’s commitment to innovation while reinforcing its mission to serve communities with the freshest, highest-quality products.