Brookshire Grocery Co. Relaunches Heroes Flight Program

The Heroes Flight program is once again offering local veterans a special trip to Washington D.C. Brookshire Grocery Company (BGC) accepted applications from military veterans to fill 25 spots for their October 21st to 23rd trip to the nation’s capital as part of the 20th Brookshire’s and Super 1 Foods Heroes Flight program.

“Our focus is on taking veterans to Washington D.C. to see the memorials built in their honor,” said Morgan Jones, Director of Community Involvement and Communications for BGC. “It’s an incredible way for us to give back to the veterans.”

Launched in 2010, the program initially aimed to bring as many World War II veterans as possible to Washington D.C. It ran consistently until 2019 when it was paused due to the COVID-19 pandemic. “We are so thankful and glad to bring the program back this year,” Jones added. “It takes months of planning, but this shows how important it is to BGC and our leadership team. They have always prioritized the Heroes Flight program because it is unique.”

The all-expense-paid, three-day trip covers meals and lodging for veterans and their guardians, sponsored by BGC, with American Airlines donating a chartered flight. “For some of these veterans, there’s decades between their service and now, but we know how important that service is,” Jones said. “It’s the most honored and rewarding part of my job to see the connections and true friendships built in those three short days.”

The itinerary includes a tour of the U.S. Capitol with U.S. Rep. Nathaniel Moran and visits to the WWII Memorial, Arlington National Cemetery, the Air and Space Museum, and memorials honoring the U.S. Marines, Navy, Air Force, Abraham Lincoln, Franklin D. Roosevelt, Martin Luther King Jr., and veterans of the Vietnam and Korean Wars.

“We are deeply honored as a company to take our military veterans to Washington, D.C., to visit the memorials built in their honor,” said Brad Brookshire, Chairman and CEO of BGC. “This journey expresses our profound gratitude and respect for their sacrifices.”

BGC employee-partners, including several military veterans, will accompany the trip to assist participants. “One of our community pillars is to give back to the brave men and women who have given so much to our country,” Brookshire added. “We are especially excited to have veterans from multiple conflicts sharing this experience together.”

This trip will include veterans from World War II, the Korean War, the Vietnam War, the Gulf War, the War in Afghanistan, and the War in Iraq. “We aim to include as many World War II veterans as possible, but we also want to honor all who have served in other conflicts,” Jones said. Since its inception in 2010, the Heroes Flight program has taken over 500 veterans from Texas, Louisiana, and Arkansas to Washington, D.C.