Calling All Emerging Brands! Let Market Ready Help Put Your Brand on the Map!

Do you know a brand that needs help getting off the ground?  We know it’s tough to launch a new brand. From product development to marketing strategy, there are countless decisions to be made, each with the potential to impact the brand’s success. For emerging CPG brands, enlisting the support of an experienced team can make all the difference in navigating the complexities of the industry and achieving sustainable growth.

Market Ready is our division of PRESENCE that is focused on helping emerging brands develop their go to market strategy and execute a great retail plan. Here’s a closer look at how we can serve as a valuable ally in helping your emerging brand reach new heights.

Industry Expertise and Insights

One of the most significant advantages of working with Market Ready is gaining access to industry expertise and insights. Our team has extensive experience working with CPG brands across various sectors of the grocery channel, and we’ve accrued valuable knowledge of market trends, consumer behavior, and competitive dynamics. Leveraging this expertise, we’re able provide guidance on product positioning, market entry strategies, and potential pitfalls to avoid.

Retailer Relationships

As PRESENCE is a leader in the grocery channel, we have deep connections to key retailers and an understanding of their direction. Many retailers are looking for new brands to breathe new life into tired categories or to introduce the potential of new ones. We also have great resources, such as category review schedules, new item paperwork, and detailed key account information to help brands prepare winning new product submissions.

Strategic Planning and Roadmapping

A lot of careful strategic planning and execution goes into developing a successful brand launch. The Market Ready team works closely with brands to create a comprehensive roadmap that outlines key account targets, provides action planning for category reviews, and provides all of the details you need to understand the retail landscape.

Market Insights and Data

Understanding the competitive landscape and consumer preferences is essential for new brands. The Market Ready team has a pulse on all the leading key accounts, and the data to show you the size of the prize and the white space in your category.

Distribution and Partnership Development

Securing distribution is a critical milestone for new CPG brands. The Market Ready team has the industry connections  to help brands navigate the complex world of distribution and developing partnerships. From identifying the right distribution channels to negotiating terms with buyers, our team can provide invaluable support in expanding the brand’s presence and accessibility in the market.

Launching a new CPG brand is a challenging yet rewarding journey, and enlisting the support of Market Ready can significantly increase the likelihood of success. With our industry expertise, strategic guidance, and hands-on support, our Market Ready team is ready to help your brand navigate the grocery channel and solve the mysteries of creating an effective go to market strategy.

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