Cowboys Wide Receiver Fights Childhood Hunger with Albertsons in Texas and Louisiana

Tom Thumb, Albertsons and Randalls teamed up with Dallas Cowboys wide receiver CeeDee Lamb for a two-week in-store campaign supporting childhood hunger relief across North Texas, Louisiana, Houston and Austin.

The Back-to-School Nourishing Neighbors Campaign, running July 27^th to August 10^th, was part of the Albertsons Companies Foundation’s Nourishing Neighbors initiative. Customers supported the campaign at checkout by rounding up their purchase, making a $3, $5 or $7 donation, giving a custom amount, donating cash or using a QR code to contribute online.

Proceeds will support local nonprofits focused on food security and child enrichment, including Boys & Girls Clubs throughout the participating communities.

Lamb lent his support to the campaign, emphasizing the importance of proper nutrition for children both in the classroom and on the field. The effort follows the Albertsons Companies Foundation’s recent Nourish the American Dream campaign, which raised more than $12.2 million to help combat childhood hunger.