Elliott’s Natural Foods Gears Up for Annual “Christmas in July” Celebration

Are you ready for Christmas? Well, Elliott’s Natural Foods is! Every summer, the store hosts its biggest event of the year, Christmas in July. This long-standing tradition brings together customers, vendors, and the local community for two days of festive fun, deep discounts, and customer appreciation.

Now in its seventh year, the 2025 event will be held on July 18th and 19th, featuring storewide savings, product demos, raffle prizes, and special giveaways. It’s a creative way for the Elliott’s team to thank loyal shoppers and make room for new inventory with help from generous vendor support.

Elliott’s Natural Foods has been around since 1952, established in Sacramento, California and is still ran by an Elliot. Amber Elliot, the granddaughter of the original owners, has been working at the store since she was 16 and managing for the past six years.