Erewhon hosted a pre-opening party Tuesday February 24th for invited guests, including several influencers, for a sneak peak before the grand opening.
This marks the 11th store in the latest expansion of the luxury grocer. Opening day offered exclusive and limited branded sweatshirts and tote bags, as well as gift bags for members who spend $200 or more on opening day. Hundreds of shoppers lined up early, some as early as 6:00 A.M., to be among the first inside, eager for giveaways, merchandise, and exclusive items. The West Hollywood location also debuted a location-exclusive drink, the “Wake Up in WeHo” Smoothie – a coffee-based blend available only at this outpost.
Next up for the retailer are planned openings in Glendale and Thousand Oaks, signaling what appears to be an exciting and ambitious year ahead for Erewhon.
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