Expanding Data Granularity

SPINS is committed to laying the foundation for the next generation of growth, providing dynamic data and actionable insights. Part of that commitment includes constant evaluation of our ecosystem, through data refreshes and restatements.

As part of our P3 refresh, released on April 10th, 2023, SPINS evaluates the product hierarchy and identified an opportunity to expand attribution coding by introducing 14 NEW attributes. These attributes span across label claims and ingredient formulations that are driving differentiation within the health and wellness product industry. Let’s look at a few of the new attributes.

Fun(gi) Mushrooms

Functional mushrooms have gained significant attention and popularity in recent years due to their potential health benefits. There has been a rise in the consumption of functional mushrooms that are being incorporated into various food and beverage products such as teas, coffees, chocolates, and supplements. With the continued interest in mushrooms, SPINS has expanded ingredient attributes to include several mushroom types.

SPINS:  Natural Channel & Conventional Multi-Outlet (powered by IRI);Trended Weeks Ending 03.26.23; UPC-level data; Ingredient – Mushroom ‘Type’

These recently captured mushroom ingredients have posted strong growth, especially since the start of 2023. For the most recent week ending March 26th, 2023, Ingredient – Mushroom Turkey Tail, Chaga and Lion’s Mane increased sales by 86%, 61% and 47%, respectfully. On an annual basis, products that include Shiitake mushrooms totaled over $500M in sales and grew double digits (+15.3%) versus the previous year. Products that included Reishi ($108M) and Lions Mane ($63M) ranked second and third, in terms of total sales volume. Items that included Turkey Tail mushrooms account for the least amount of sales but grew the fastest (+38.8%).

Egg-tastic Expansion

Historically, SPINS has offered a line of sight into the performance of labeled refrigerated eggs, including cage free and free range offerings. With the P3 refresh, SPINS Product Intelligence has deployed labeled Ppasture raised attribute to this segment. Adding additional data granularity to refrigerated eggs comes at a great time, as the egg market has experienced several economic disruptions.

SPINS:  Natural Channel & Conventional Multi-Outlet (powered by IRI);Trended 52 Performance Weeks Ending 03.26.23; UPC-Level data; Labeled Attributes

Disruptions include changes between the dynamic of supply and demand, and an increase in feed, labor, and transportation costs. Unfortunately, these cost increases are passed down to the final consumer checking out at the grocery store. These market influences have led to explosive sales growth for refrigerated eggs in the past 52 weeks. Refrigerated eggs represent a $10B market across MULO and the natural channel, growing 60% versus the prior year.

Fun in the Sun

As summer approaches, warmer temps, outdoor gatherings, and traveling are on the horizon.

Whether your summer plans include driving, or flying, hot temperatures are likely in your future. Forecasts through August, for some areas, point to above average temperatures compared to last year. Warmer-than-average conditions will encompass much of the northern half of the country this summer.

Temperatures will be farthest above average for parts of Montana and North Dakota. Warmer-than-average conditions will extend from parts of the Northwest southward into Oklahoma and eastward into the Great Lakes and northern New England. The rest of the country should see temperatures near average1.

Along with rising summer temperatures, the UV Index2 forecast across the U.S. remain high leading into July. Sun protection is a must throughout the upcoming months. The question is, will consumers reach for chemical based sunscreen, or mineral. With SPINS’ new attributes, we are now able to delineate between the two. Mineral sunscreens use physical blockers such as zinc oxide and/or titanium dioxide to deflect the sun’s UV rays, while chemical sunscreens use chemical filters like oxybenzone and avobenzone to absorb UV rays.3

Items within the sun protection subcategory that have a product type – sun block/screen -lotion/cream and spray, data for the 52 weeks ending 3.26.23, represent a $1.4B market across MULO and the natural channel and grew 3% over the previous year. Of those sales, ingredient – mineral sunscreen sales account for $164M (14%) of sales, while ingredient – chemical sunscreen represent $841M (74%) of total sales.

If you are SPINS subscriber and would like to see a complete list of new attributes, please visit, and review the release notes found under the ‘Knowledge Base’ section of your SATORI landing page.

https://weather.com/forecast/national/news/2023-04-11-summer-temperature-outlook 1
https://www.epa.gov/sunsafety/sun-safety-monthly-average-uv-index  2

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Looking for more information? Please contact the SPINS Account Manager for PRESENCE, Mike Murphy at mmurphy@spins.com.