FDA Eases Path for “No Artificial Colors” Labels

The FDA has eased restrictions on the use of “no artificial colors” claims, now allowing companies to use the label as long as their products do not contain petroleum‑based dyes. This means foods colored with natural sources such as fruits or vegetables can now carry the claim, a change aimed at accelerating the industry’s shift toward natural alternatives

As part of the update, the agency approved beetroot red as a new natural coloring option and expanded the allowed use of spirulina extract as an alternative to synthetic blue dyes. Officials described the move as reducing regulatory hurdles and helping companies meet upcoming voluntary deadlines to phase out synthetic colors.

Some experts caution that natural dyes are not regulated the same way synthetic dyes are, since companies must self-certify their safety. Despite these concerns, the FDA believes the updated approach will support cleaner labels and give consumers clearer information about food coloring sources.