Feel Rite Finds Hamburg Home

Feel Rite Fresh Markets has opened a new store in Hamburg, New York, relocating to 4154 McKinley Parkway from its previous South Park Avenue address. While some features, such as its reverse-osmosis water machines, are still being installed, the store is already welcoming customers with its expanded selection of natural and organic products. The new Hamburg location retains Feel Rite’s strong emphasis on health and wellness, offering organic produce, eco-friendly groceries, and a broad assortment of vitamins and supplements. Local sourcing is also a priority. Shoppers can find free-range poultry, eggs, and meats, as well as natural and organic pet food, toys, and supplements. The McKinley Parkway store continues Feel Rite’s dedication to serving community needs in Western New York.

Feel Rite, originally founded in 1971 as Feel Rite Natural Food Shoppes, has grown from a small, family-run business into a well-established regional chain. Over the decades, it has maintained its mission to bring healthy, pure, and organic foods to the public at fair prices. The new Hamburg store reflects that legacy, striving to be a local destination for wellness-focused shoppers. By reopening in a modern, purpose-built location, Feel Rite is reinforcing its commitment to health, community, sustainability, and positioning itself for continued relevance in the evolving natural-food marketplace.