Foxtrot, an upscale convenience retailer and café concept, opened its fourth Austin, Texas last month on the University of Texas campus. Guadalupe Street, commonly referred to as ‘The Drag,’ runs along the western edge of campus and offers a variety of fast-causal dining and retail catered to college students. Foxtrot is a much-needed café and grocery store hybrid experience where customers can find everyday essentials as well as a curated selection of local products, plus natural and organic fare. Co-founders of the Chicago-based company, Mike LaVitola and Taylor Bloom, are both University of Texas alums and came up with the idea for Foxtrot while living in Austin. The owners hope this new campus location will “foster inspiration for the next generation of entrepreneurs, serving as a place where students can go to find their next favorite study snack, gather with friends or enjoy a meal before class,” the retailer said in a statement.
Foxtrot recently announced its partnership with KeHE Distributors. “Partnering with KeHE is an exciting step for Foxtrot,” said Mitch Madoff, Head of Supply Chain for Foxtrot, in a statement. “KeHE’s robust mix of innovative brands and customer favorites is helping us to rapidly expand our business and change how consumers perceive convenience stores. We’re now able to offer an amazing variety of highly curated healthy, innovative products that our customers love with the consistency and dependability of KeHe.” Foxtrot opened their first store in 2014 and now operate 29 locations across seven cities including Chicago, Dallas, Austin, D.C., Bethesda, Arlington, and Alexandria.