Foxtrot Café & Market reopened its second Dallas location on February 6th at 6565 Hillcrest Avenue, bringing an enhanced coffee program and a reimagined food menu to the University Park community. The reopening marks another step in the brand’s comeback after last year’s abrupt closure of all 33 Foxtrot locations under previous owner Outfox Hospitality. Since acquiring the brand’s assets for $2.2 million, holding company Further Point Enterprises has been working to revive select stores, starting with Chicago and Dallas. The first reopened Dallas store, located at 3130 Knox Street, welcomed back customers in January.
Foxtrot’s new all-day menu features an expanded selection of breakfast tacos, sandwiches, salads, and bowls. Fresh-baked cookies have also been added, and fan-favorite gummy candies and mixes returned to shelves. The store continues to highlight emerging consumer packaged goods (CPG) brands alongside its selection of gourmet convenience items.
“Reopening our second location in University Park is a significant milestone for us,” said Taylor Bloom, Foxtrot Co-founder and Dallas native. “This store allows us to continue providing quality coffee, fresh food, and local products while staying true to our mission of creating spaces where people can gather and enjoy something unique.”
To celebrate the reopening, Foxtrot offered $3 Mustang Cold Brew to Southern Methodist University (SMU) students and free product samples on February 7th. The following day, children received a free lemonade with any purchase, and customers had the chance to sample yogurt, cookies, and wine throughout the day.
Foxtrot reenters a competitive market in Dallas, where Royal Blue Grocery, Merit Coffee, and Whole Foods Market attract a similar audience of upscale, urban shoppers. H-E-B’s Central Market and Trader Joe’s also cater to those seeking specialty groceries, while independent cafés and gourmet markets continue to expand their reach. Foxtrot’s mix of café culture, curated groceries, and on-demand convenience remains a key differentiator as it reestablishes its presence.
Originally founded in Chicago in 2014 as a delivery-first concept, Foxtrot quickly gained attention as the “convenience store of the future” and raised over $160 million before being acquired by Outfox Hospitality in late 2023. However, financial struggles led to a sudden shutdown in April 2024, followed by a bankruptcy filing. Now under Further Point Enterprises, the brand is strategically reopening in core markets, including Chicago and Dallas, with plans to expand to Austin and Washington, D.C.
With a revamped menu, expanded coffee offerings, and a renewed focus on local partnerships, Foxtrot is making a strong comeback in Dallas’ urban grocery scene.