As wildfires raged across Southern California this past month, Gelson’s Market in Palisades was sadly not spared. The beloved store, which had just celebrated its 45th anniversary in August 2024, was completely destroyed by the fires.
Gelson’s CEO addressed the loss, stating:
“The wildfires affecting our region have brought devastating loss and disruption to our communities. With a heavy heart, we share that our Palisades store has been completely lost to the fires. This store was more than just a place to shop – it was a cornerstone of the community. We grieve this loss alongside the team members, customers, and neighbors who called it their own.”
Despite this tragedy, Gelson’s remains committed to supporting its community. The company has launched a donation program to aid wildfire relief efforts. Customers shopping at other Gelson’s locations are encouraged to contribute donations ranging from $1 to $10 or more. Gelson’s will match 100% of all contributions, up to $50,000.
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