Good Food Holdings Launches First Private Label Brand

West Coast grocery operator, Good Food Holdings, has launched their first company-wide private brand line, New Coast Foraging Company. Good Food Holdings runs five banners including New Seasons Market, New Leaf Community Markets, Lazy Acres, Bristol Farms and Metropolitan Markets. The new line will offer customers “basics with a twist” and “adventure shopping” with unique products with interesting stories behind them.

New Coast Foraging Company launched in stores at the end of 2023 with two product lines: empanadas and truffles and was launched in response to the increased popularity of private label brands, especially in regards to high food prices and inflation.