The Basha family, formerly owners of Bashas’ Supermarkets, have partnered with Boom Interactive, Inc., an AI software development company, to bring 3D design to the grocery and retail trades. “Boom Interactive’s technology is changing the way commercial developers construct and design their spaces and how brands display their goods,” said Brandon Basha. “We are honored to get our hands dirty to help this revolutionary platform blossom.”
Following the sale of Bashas’ to Raley’s in 2021, brothers Preston, Dalton and Brandon Basha joined with their other two siblings to create Tortuga Trading Co. The aim of Tortuga is to invest in enterprises that will reinvigorate the grocery industry. Tortuga has pledged to support development of the retail version of Boom Interactive’s anchor product, BubblesTM, called R3D™, and will offer the technology to their retail partners. Boom has a proprietary offering that reads, understands, and learns from line drawings, building plans and sketches. The system uses this information to generate 3D environments in real time which can have a wide variety of uses across myriad markets.
“It wouldn’t have been possible to develop R3D so quickly if it wasn’t for the Bashas’ commitment and dedication to the technology and to the potential the software has in so many verticals, even beyond grocery and retail,” said CEO and Founder of Boom Interactive, Timber Barker. “When I met the Basha family, they made me feel like the fifth brother, and it was then I knew that this partnership was going to be paramount to the success of our collective vision for Boom.”
The Basha family immigrated from Lebanon and founded one of the most beloved grocery chains in Arizona and New Mexico. “As an immigrant, our family was able to live the American dream over 90 years ago through the support of people who believed in them,” said Preston Basha. “Today, we want to give back in the same way to others who are paving their way in uncharted territory.” Dalton Basha added, “Eventually, Boom’s technology will be able to create AI experiences for shoppers, where they can shop from anywhere in the world through the metaverse.”
