H-E-B has officially begun construction on its new store in Rockwall, a city northeast of Dallas. The 131,000-square-foot store will include traditional grocery sections like a bakery, deli, and seafood department, as well as popular H-E-B features such as Sushiya, a sushi counter, and True Texas BBQ, an in-store barbecue restaurant owned by H-E-B. It is slated to open in late 2025. The Rockwall H-E-B will be located at the southwest corner of I-30 and S. John King Boulevard in Rockwall County. In addition to a diverse product selection at H-E-B’s everyday low prices, the store will offer a full-service H-E-B Pharmacy with a drive-thru, and H-E-B Curbside and Home Delivery.

To mark the groundbreaking ceremony, H-E-B announced a $50,000 donation to local organizations. The company gifted $10,000 each to the Rockwall ISD Education Foundation, the Children’s Advocacy Center for Rockwall County, Rockwall County Helping Hands, Friends of the Rockwall County Library, and the Rainbow Room of Rockwall County. These donations continue H-E-B’s tradition of supporting more than 150 non-profit organizations and public schools in the DFW Metroplex.
In the DFW area, H-E-B has opened 15 H-E-B stores in Fort Worth, Frisco, Plano, McKinney, Allen, Alliance, and Mansfield, and other areas, with another 9 currently in development. Additionally, there are 11 plots of land HEB has purchased around DFW, but the company has yet to confirm plans for the land. Although HEB’s North Texas land purchases and new store openings are ramping up, Kroger, Albertsons and Walmart will continue to be the dominant conventional grocers in the area.
Stores coming soon
- Dallas – 5204 S. Buckner Boulevard (a Joe V’s Smart shop location expected to open spring 2025)
- Forney – The Villages at Gateway at North Gateway Boulevard and U.S. Highway 80 (opening date not yet released; TBD)
- Frisco – U.S. 380 and FM 423 (opening date is set for August 7th)
- Euless – Cheek-Sparger Road and Heritage Avenue (expected opening date in second half of 2026)
- Melissa – Intersection of U.S. Hwy. 75 and Texas 121 (next to Buc-ee’s)
- Murphy – 700 Farm Road 544 (expected to open in 2026)
- Plano – Spring Creek Parkway and Preston Road
- Prosper – Frontier Parkway and the Dallas North Tollway (expected to open in 2025)
- Rockwall – Southwest corner John King Boulevard and I-30 (expected to open in 2025; ground breaking is June 27th)

Other H-E-B land purchases, but not confirmed yet to be stores
- 632 N. Beckley (Dallas)
- 845 Interstate-35E (DeSoto)
- 3927 Bowser (Dallas)
- 6325 W. Bailey Boswell Road (Fort Worth)
- 200 E. Bonds Ranch Road (Fort Worth)
- 6599 McCart Avenue (Fort Worth)
- 8600 Quail Valley Drive (Fort Worth)
- 9200 Legacy Drive (Frisco)
- 2210 W. University Drive (Denton)
- F.M. 548 and F.M. 1641 (Forney)
- Southeast corner of Preston Road at the intersection with the Outer Loop (Celina)