Few brands are as deeply rooted in Texas as H-E-B. Founded as a small mom-and-pop store in 1905, the San Antonio-based grocer has grown into the fifth-largest private company in the U.S. This year, H-E-B is celebrating its 120th anniversary in a big way – by giving free groceries to 120 Texans.
The “Big Thanks Texas Giveaway” launched with an ad featuring country music star Aaron Watson, produced by Dallas-based Plot Twist Creativity. Set to a Texas-inspired tune, the commercial debuted during the Big Game, showcasing iconic Lone Star State landscapes, H-E-B Partners in the community, and customers enjoying H-E-B products.
As part of the celebration, H-E-B is giving away a year’s worth of free groceries to 120 lucky winners. Each day from February 10 through June 9th, one winner will be randomly selected to receive $7,000 in H-E-B gift cards.
Customers can enter the giveaway daily in four ways:
To participate, customers must have the My H-E-B mobile app and an account. No purchase is necessary to enter. Full details, including eligibility and official rules, can be found at heb.com/giveaway. H-E-B Partners and their immediate families are not eligible to win.
“At H-E-B, we are deeply humbled and grateful to have served Texas communities for 120 years,” said Ashwin Nathan, H-E-B Group Vice President of Marketing. “This milestone is a celebration of our customers, whose support has helped us grow into the brand we are today.”
H-E-B operates over 435 stores in Texas and Mexico, with more than 160,000 employees serving millions of customers. Known for its quality products, innovation, and community service, H-E-B was recently named the top grocery retailer in the U.S. for the third consecutive year by consumer research firm dunnhumby.
(847) 277-9500