H-E-B celebrated its 117th anniversary in Kerrville, Texas with the opening of its first brand shop. Customers can purchase H-E-B branded merchandise including apparel, accessories, drinkware, décor, textiles, and toys. The brand store will include 60 different items with the H-E-B logo or celebrating H-E-B products such as Café Ole by H-E-B and Texas Tough. “With so many items, H-E-B Brand Shop will have plenty of options for the H-E-B super fan in your life,” the news release reads. “Whether it’s ‘I Love My H-E-B’ socks, T-shirts featuring a vintage H-E-B storefront, a heart-shaped sticker declaring love for H-E-B Meal Simple brisket queso, or a baby onesie with a H-E-B badge that reads, “H-E-Baby for the youngest of fans”. The company plans to expand the H-E-B-themed merchandise to all stores next year, with select stores having a dedicated H-E-B brand department. For the holiday season, the company is selling H-E-B-branded Christmas ornaments in the seasonal department in all of its stores. “We’re always looking for ways to offer our loyal customers exclusive, quality products, and with H-E-B Brand Shop we’re excited to give our superfans opportunities to celebrate and showoff their passion,” said Sabina Israelian-Garcia, group VP of General Merchandise, Drug Store and Beauty. Next year, H-E-B branded shops will be available in every region in which the grocer operates. The launch in Kerrville commemorates its 117th anniversary in the Hill Country city where the company was founded in 1905.
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