H-E-B Opens Second Fresh Bites Convenience Store and Taco Restaurant

H-E-B is expanding its H-E-B Fresh Bites brand to Lytle, Texas with a second location that also includes a True Texas Tacos restaurant. This move is part of the San Antonio-based retailer’s initiative to revamp its convenience stores, offering customers a wider range of options, including fresh produce, chef-inspired prepared meals, and convenient snack choices.

The Lytle location was originally a convenience store that underwent renovations to transform it into an H-E-B Fresh Bites store and True Texas Tacos restaurant. “For our on-the-go customers, H-E-B Fresh Bites will offer a variety of fresh options and our delicious True Texas Tacos along with fast, friendly service,” said Erica Menchaca, H-E-B Director of Convenience Store Operations. “Our amazing Partners are ready to open the doors and begin serving our community with the best H-E-B Fresh Bites has to offer.” Within H-E-B Fresh Bites stores, customers can find refrigerated cases filled with items like fresh produce, salads, sandwiches, and fresh-made sushi. They also offer meat and cheese snacks, fresh juices, kombucha, and H-E-B Meal Simple options. The store features a selection of nutritious and wholesome products, including H-E-B Select Ingredients items, while still offering traditional convenience store offerings such as soft drink fountains, beer, wine, and other snacks.

The True Texas Tacos concept, introduced by H-E-B in 2018 in San Antonio, boasts a menu with over a dozen breakfast and specialty tacos, along with a salsa bar. To enhance convenience, customers can use digital kiosks for no-contact ordering and can opt for on-demand delivery through Favor Delivery.

With the reopening of the Lytle location, H-E-B now operates 12 convenience store locations throughout Texas, all equipped with fuel stations and car washes. In the coming year, the company plans to update the layout of its remaining convenience stores, transitioning them to the H-E-B Fresh Bites brand, with many of them also featuring a True Texas Tacos restaurant. However, specific plans and timelines for updates to the other locations have not been disclosed yet. Earlier in April, H-E-B debuted its first H-E-B Fresh Bites location in Leander, Texas.