H-E-B Outpaces National Average in Foot Traffic Growth

San Antonio-based H-E-B has long profited from its enormous popularity among Texans. A recent report from data analytics firm Placer.ai revealed H-E-B increased foot traffic by 6.8% during the final three months of 2022 compared with the same period in 2019, while most competitors saw declines in foot traffic over the same period. That increase was well above the national grocery sector average and Texas average. Even while foot traffic dropped 1.5% across the grocery sector as a whole during Q4 2022 versus 2021, H-E-B’s store visits rose by 0.9%. The report attributed H-E-B’s success to cultivating a positive customer experience, combined with low prices, unique private-label foods, and hyperlocal approach. In recent years, H-E-B has also leaned into omnichannel capabilities – reaching the top of dunnhumby’s list of most preferred online grocers this year. H-E-B’s strategy has garnered the retailer a highly devoted and loyal customer base.

Placer.ai’s Q4 Quarterly Index Report presents location intelligence data for beauty and self-care brands, discount & dollar stores, superstores, grocery brands, malls, fitness chains, and offices. Using yearly, quarterly, and weekly visit patterns, the report reveals how these key categories fared in 2022 and what their performance tells us about the current state of consumer behavior and brick-and-mortar retail.