H-E-B’s Discount Banner Joe V’s Opens New Store in Katy

H-E-B held a grand opening celebration and ribbon cutting in December for a new Joe V’s Smart Shop in in Katy, Texas. The 55,000-square-foot store is the 10th location within the Houston area. Joe V’s is H-E-B’s price-conscious banner offering discounted merchandise, fresh produce, in-store cut meats, bakery with tortilleria, fresh handmade sushi, H-E-B chef-prepared meals as well as general merchandise, supplements, personal care and more. H-E-B says prices are 15% to 20% lower than its competitors. “We’re excited that our Joe V’s Smart Shop store is now open to serve customers in Katy with top-quality service and selection,” said manager Trini Cardenas. “This is our tenth location to open in the Houston area, and we look forward to bringing this proud H-E-B brand to more Texans in the future.”

Joe V’s Smart Shop asked the community to nominate deserving schools within the Cypress-Fairbanks ISD and Katy ISD for donations. A generous sum of $30,000 was donated to local public schools with an additional $5,000 gifted to Katy Christian Ministries as a further demonstration of community support and philanthropy.

In September, H-E-B opened a new 100,000 square foot eCommerce fulfillment center in Katy. It is H-E-B’s largest eCommerce fulfillment center at over twice the size of previous facilities. The distribution center supports H-E-B Curbside and Home Delivery orders across the Houston area. Additionally, H-E-B is building a new ground-up H-E-B location across from Katy Park on Morton Ranch Road. The new store will anchor a large retail center called ‘The Market at Katy Park’ in northwest Katy – the fastest growing area of the city. The company intends to grow the discount banner in North Texas as well. H-E-B broke ground on the first Joe V’s Smart Shop in Dallas-Fort Worth in December.