Hy-Vee began a program of screening local brands to add to their store shelves back in early 2021. Since the inception of this program, Hy-Vee has continued this program quarterly. This program has added 125 new brands to the Hy-Vee portfolio. There are not specific qualifications to apply to be a part of this program outside of being locally made. But this year, they are encouraging brands with diverse backgrounds to participate. The meetings virtual will take place on May 10th and will range from 15 to 30 minutes in length.