Instacart Acquires Rosie

Instacart’s move to acquire Rosie puts them in prime position to service independently owned and locally operated grocers like Niemann Foods, Rosauer’s Supermarkets and others across 40 states giving them access to a full range of technology and fulfillment. In addition to e-commerce, Rosie provides retailers with delivery opportunities, omnichannel marketing and deep data services. It allows customers to shop online for same day pick-up or delivery. Also featured are shoppable weekly ads, store loyalty and rewards programs, third party fulfillment integrations and payment processing for local and independent grocers. “Local and independent grocers are so important to the grocery ecosystem,” said Instacart’s Chief Business Officer, Chris Rogers. “They have loyal customers, create meaningful job opportunities and serve a cornerstones for their communities. The Rosie team understands these grocers better than anyone and that’s why we’re proud to welcome them to Instacart”. Rosie was launched in 2013 and is named after the robot housekeeper on “The Jetsons”.