KeHE 2024 Holiday Show in Chicago

KeHE’s Holiday Show is the food buying and selling event of the season, offering retailers and suppliers the opportunity to secure deals and connect with industry leaders. The 2024 Holiday Show was held in person in Chicago on June 12th and June 13th and virtually June 10th through 21st

The highly anticipated show featured 800 exhibitors with over 5,000 attendees, including industry leaders. KeHE’s retailer partners are invited to delve into a carefully curated selection of products and brands to discover what will drive purchasing among consumers this holiday. Meanwhile, brands had meaningful connections with prospective customers and tapped into innovative marketing opportunities to drive growth.

From exclusive deals and industry trends to merchandising solutions and community-building activities, this show offered something of value for everyone in attendance. Retailers are encouraged to review the KeHE Show and Trends guide, offering product highlights and merchandising solutions to drive purchasing. Plus, those buying will find exclusive National and Show Only Deals for both center store and fresh/perimeter products.

To be successful in the industry, brands and suppliers must stay aware of top selling trends to provide consumers with the high-value products they’re seeking. KeHE devoted an entire aisle to the non-alcoholic trend in today’s market, featuring non-alcoholic beer, wine, spirits, and ready-to-drink mocktails. Attendees could sample the non-alcoholic beverages, as well as learn from KeHE experts on how these products can elevate their own store offerings. KeHE’s Fresh Marketplace was featured at the show providing over 30 sample offerings so attendees could experience the distributor’s line of fresh products and find exclusive deals.