KeHE Category Management Update

Please see changes to the KeHE Category Management team below:

Chase Leo has taken the position of Director, Sales on the Giant Eagle sales team.
Jennifer Onoja has been promoted to Director on the Supplier Management team.
Gad Perdomo has been promoted to Sr. Manager, Sales on the Alternate Channels team.
Kelly Stockdale has taken the position of Manager on the Growth Solutions team.

With these internal advancements, KeHE has taken the opportunity to update their team structure and desk responsibilities outlined below:

 Tim Dornfeld and Tabitha Sewell will transition their category responsibilities of Nutrition Bars and Confections to Jasmin Ruiz and Melissa Kramer respectively. They will be responsible to lead key organizational and department initiatives while leading their respective CM teams.

Christina Schmidt has been promoted to Sr. Category Manager, adding in Functional Beverage to her current category responsibilities of Soda, Water, Shelf Stable RTD Tea and Coffee, and Juice. 

Alvaro Reyes has been promoted to Sr. Category Manager, managing all Frozen categories. 

Chris Lorentz will add SS Fruit/Veg and Pickles/Peppers/Olives category responsibility to his current category responsibilities of Condiments, Salad Dressing, and Soup/Broth.

Elizabeth Frandle will add Baby to her current category responsibilities of HBC.

David Shaffer has joined the team from Walgreens as our Category Manager managing Breakfast, Cookies, and Cracker categories.

Tyler Averett will transition over beginning 5/6 from his current supply chain role, managing Salty Snack, Meat Snacks, Alternative Snacks, and SS Salsa/Dip/Hummus categories.

Melissa Kramer will manage Confections.

Jasmin Ruiz will manage Nutrition Bars.

Hunter White has joined our Fresh team managing Meat & Cheese Alternatives.

Michael Bennett and Rebekah Roberts have joined the Center store team as analysts.

Kristy Tutak has joined the Fresh team as an analyst.

KeHE is still working to fill their Sr. Category Manager role responsible for Dairy, Refrigerated Beverages, Refrigerated Juice, and Non-Dairy Beverage categories, backfilling Jennifer Onoja.

2025 Roadmap Sessions will be scheduled by your new Category Manager owners, however, Jennifer, Kelly, and Gad will still be helping to support Roadmaps for their old categories during this transition as well.

Please see the new organization chart here, with the recent changes highlighted. KeHE is still in the process of updating CONNECT platform to reflect the new alignment and is asking for patience!