KeHE Fuels Growth for Fresh with New Fresh Marketplace

KeHE rolled out KeHE Fresh Marketplace at the 2024 KeHE Summer Show. Acquiring DPI Specialty Foods last year allowed KeHE to broaden its customer base and strengthened its fresh and innovative product portfolio, expanding its strategic vision. The focus is to drive consumers to retailers for an assortment of fresh products, including cheese, meat and seafood, bakery, bulk, and deli items. KeHE offers more than 24,000 fresh products curated by category experts, focused on helping “make stores worth leaving home for.” In-person store visits provide an opportunity for retailer partners to establish deeper connections with their customers. KeHE continues to be the only distributor to deliver five pillars of Fresh on the same truck as center store products, which maximizes routes and minimizes costs to KeHE’s retail partners. 

“We have long been committed to Fresh products, but the KeHE Fresh Marketplace launch really helps define what makes our approach distinct,” said Laura Stidham, Specialty Cheese Category Manager at KeHE. “In my category alone, we have grown to more than 9,500 SKUs that allow us to support retailers of nearly all sizes to help them better serve shoppers. Given that many shoppers choose a store based on its fresh products, we’re proud to support retailers in creating a memorable in-store experience. Visit https://www.kehefreshmarketplace.com/ for additional information.