KeHE New Business Announced

KeHE has been awarded the Kroger Ralph’s & Smith’s – Grocery/Ref/HBC business (currently supplied by UNFI). They will pull out of DC 45 Ontario, California (Ralph’s) and DC 45 & DC 46 Tualatin, Oregon (Smith’s), starting July 20^th, 2025. 

KeHE has been awarded the Rouses Fresh business, supporting 65 stores across Louisiana, Mississippi, and Alabama. Distribution will begin from Dallas DC 19 starting August 11^th, with the rollout taking place in two phases. 

To support both phases, KeHE’s supply chain team has begun placing purchase orders based on current lead times to DC 19.

• Phase 1 suppliers were identified by lead times resulting in product arrivals prior to August 11^th. POs may have been sent as early as June 23^rd and could still be sent.
• Phase 2 suppliers will be identified by lead times that support arrival before August 24^th. POs may also be sent as early as June 23^rd or in the coming weeks.

Suppliers with products involved in this onboarding have been notified directly.