KeHE Distributors announced their partnership with AppCard, the leading personalized marketing, shopper analytics and digital coupons platform for retailers and brands. This collaboration will benefit suppliers by connecting brands to a network of over 2,500 independent grocery retailers and over 30,000,000 shoppers across the United States. AppCard provides reporting based on scan data, evaluating promotional activity across categories, and actionable insights into consumer behavior. With the tools available, CPGs can make smarter decisions to help launch and manage digital coupon campaigns to drive growth.
“We are thrilled to partner with AppCard, a recognized innovator in loyalty marketing,” said Jeremy Adams, Executive Director, Category Management at KeHE. “This collaboration represents a significant step forward in our commitment to partner success, providing suppliers with the tools needed to thrive in a competitive landscape.”
“This partnership with KeHE represents a pivotal moment for AppCard, significantly expanding our ability to empower an even wider array of CPG brands,” says Jeremy Rabe, Chief Growth Officer of AppCard. “By integrating our robust analytics and proven promotional platform with KeHE’s extensive distribution network, we’re not just offering brands a path to increased sales within independent grocers; we’re providing them with unprecedented, actionable insights into consumer behavior and performance at the store level. This collaboration is set to revolutionize how brands connect with shoppers and grow their presence in this crucial market segment.”
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