KeHE is partnering with the Chicago Fire FC of Major League Soccer (MLS) to support the shared Chicagoland community.
The Fill the KeHE Truck campaign will benefit the Chicago Fire Foundation’s P.L.A.Y.S. (Participate, Learn, Achieve, Youth Soccer) Program which is committed to supporting underprivileged youth through enhancing the academic performance and development of key social and emotional skills of youth through a sports-based curriculum.
The campaign took place at the Chicago Fire home match on Saturday, May 20th and asked fans to donate $25 for each youth soccer ball given to the P.L.A.Y.S. participants. The goal was to reach 500 soccer balls with a supporting sponsor matching the first 250 balls donated. Fans who donated received a 10% discount on Chicago Fire merchandise.
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