KeHE has partnered with Cornerstone Consulting to bring a tech-forward experience, Smart Shelf Tags to suppliers, retailers, and consumers. Consumers are looking for more information on products and brands, so Smart Shelf Tags will offer instant digital content via QR codes. Smart Shelf Tags can include promotional offers, nutrition and allergen information, testimonials, traceability information, brand stories, and videos and images. Retailers never have to source, manage, or update content, and the tags include automatically printed codes.
“We’re in a new era of consumer access, and we want to empower our suppliers and retailers to deliver what customers want – instant information about an item on the shelf,” said Katie Paul, Senior Vice President, Merchandising. “We’re thrilled to offer this technology to our partners as we work together to innovate the in-store experience.”
“The best way to immediately reach a consumer is offering them the information they need the moment they see your product,” said Dave Boos, President of Cornerstone Consulting. “No other technology allows companies to instantly connect with the consumer while they are in the shopping aisle.”
Customers often spend more time researching categories like vitamins and supplements, natural and organic products, functional foods, local items and new brands. With immediate, in-store access to robust product details, consumers can quickly and easily find the information they need to make an informed purchasing decision.
Adding Smart Shelf Tags to KeHE’s value-added sales and marketing services complements the company’s portfolio of optimal distribution solutions for retail partners and suppliers.
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