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KeHE Supplier Updates and Policy Announcement

Supporting Supplier Partner Success remains one of KeHE’s three strategic pillars. Over the past year great strides have been made around ‘Ease of Doing Business’ and ‘Improving Supplier Experience’. 

  • New & Small Supplier Administrative Allowance Program (AAP)
  • Goodness Guru Chatbot
  • Payment Hold Release by DC
  • KeHE CONNECT Supplier Portal: Promotional Roadmap
  • KeHE CONNECT BI Program: Order Projections Report & Dashboard, Retailer Hierarchy Updates, and Coming Soon! Product Availability Report (PAR) & Dashboard for AOM (Advanced Order Management) visibility

KeHE undertook a thorough review of existing supplier policies and current market conditions, with the intent of further simplifying how they do business. As a result, KeHE is implementing changes to the following documents effective November 1st, 2025. These documents supersede any previous agreements or terms of purchase.

  • Policies & Procedures 
  • Policies & Procedures Fee Schedule
  • Policies & Procedures Terms Form
  • Inbound Routing Guide
  • Inbound Routing Guide Fee Schedule
  • Inbound Routing Guide DC Contact List
  • Supplier Technology Guide
  • Supplier Expectations Manual
  • Hold Harmless Agreement

Important Changes to Note:

  • 3.3 Free Fills for Placement & Slotting Programs: To simplify our programming, Placement Programs will be charged back to the Suppliers at Wholesale Price. The 18% processing fee will no longer apply.
  • Minimum Inbound Fill Rate Fee: To account for current environment, the Minimum Inbound Fill Rate has been adjusted. A 3% fee will be applied to the amount of shorted products below 95% fill-rate and will be deducted off Supplier’s future invoice.

Case Barcode Requirements: GS1-128 is KeHE’s preferred case barcode for all products. GS1-128 is mandatory for products on the FSMA 204 Food Traceability List (FTL). GTIN is acceptable for products NOT on the FSMA 204 FT

  • Pallet Label SSCC-18 / GS1-128 Requirements: The label format known as the GS1 US Common Label for use in North America.
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