KeHE Unveils KeHE CONNECT Direct Digital Fulfillment

KeHE Distributors is bolstering its distribution capabilities with the launch of KeHE CONNECT Direct, a new fulfillment service that streamlines retailer procurement.

KeHE CONNECT Direct is designed to expand grocery retailers’ assortment options for dry, refrigerated, and frozen items outside of their home distribution center, as well as open up access to thousands of additional new products to buy and bring to their store shelves, Naperville, Ill.-based KeHE said this week.

From three new KeHE fulfillment centers, the service can supply more offerings from categories such as natural and organic, specialty and fresh products, including hard-to-find protein, bakery, bulk, and cheese products. KeHE noted that CONNECT Direct also simplifies product ordering, with order minimums or limits to ship and free two-day shipping for orders of more than $50 from KeHE’s distribution centers to anywhere in the contiguous United States.

“We are excited to roll out this new supplemental sourcing service, KeHE CONNECT Direct, as it gives retailers in different regions a chance to obtain thousands of new and innovative products,” Amy Kirtland, executive vice president of innovation and growth at KeHE, said in a statement. “Now KeHE retailers will have access to an array of new product options to choose from, which aligns with the demands of their consumers. Plus, we’ve made the logistic process intuitive and easy, from ordering to shipping.”