KeHE’s Trade Programs Updates

Apply for KeHE’s Care Trade Program
KeHE CAREtrade broadens this reach to the supplier community with the mission of identifying and promoting a set of brands that advance a higher purpose than commercial success and is aligned with KeHE’s dedication of serving to make lives better. CAREtrade’s purpose is to increase awareness of and sales for brands that live KeHE’s values.

APPLICATION DEADLINE: MAY 16^th, 2025 

Please reach out to your KeHE Distributor Account Executive or Amanda.Davio@kehe.com with any questions. Thank you for your efforts to help relieve human suffering.

KeHE’s Diverse Trade Program
KeHE’s DIVERSE Trade program updates in May, including financial aid eligibility for new suppliers in 2026. Ensure your Diverse Certification is uploaded or updated in the KeHE CONNECT Supplier®  by May 5^th – don’t forget to archive expired certifications!

KeHE remains committed to supporting diverse suppliers, including women-, Black-, Hispanic-, AAPI-, Indigenous-, LGBTQ+-, veteran-, and differently abled- owned businesses.

• New to DIVERSE Trade? Upload your certification in the CONNECT portal for consideration.
• Existing DIVERSE Trade Suppliers: If your certification is expired, you will be removed from the program in May—update it now!

For questions about the program contact your KeHE Distributor Account Executive or Amanda.Davio@KeHE.com.