Kroger, NGVC promote Earth Month

Several grocery stores celebrated Earth Day by extending their activities throughout the month of April. Natural Grocers by Vitamin Cottage promoted their seventh annual Ladybug Love Pledge to raise awareness about the importance of ladybugs in maintaining our food supply and supporting regenerative farming practices. Each year, during Earth Month, the campaign raises funds for Beyond Pesticides, specifically for its Parks for a Sustainable Future program. This initiative helps communities shift away from pesticide use in local parks and public spaces by offering education, training, and practical support for transitioning to organic land care methods. NGVC offered a chance to win a $500 gift card and donating $1 per pledge to Beyond Pesticides. 

“Natural Grocers considers Earth Day to be an annual opportunity in raising awareness towards the interconnectedness of our food-producing systems and our planet…We choose to work with farmers, brands and vendors that prioritize rejuvenating ecosystems and consumer transparency. We choose to prohibit ingredients and processes that are scientifically proven to be harmful to human health and the planet – and that’s choosing hope,” said Raquel Isely, Vice President of Marketing for Natural Grocers.

Kroger Co. ran a month-long fundraiser for the World Wildlife Fund (WWF). Customers could round up their purchases to the nearest dollar at checkout to donate to the WWF, with Kroger matching donations up to $50,000 through its Zero Hunger | Zero Waste Foundation. These funds will aid WWF’s conservation efforts globally and locally. Kroger’s Zero Hunger | Zero Waste Foundation also donated $50,000 to the Arbor Day Foundation, supporting the planting of trees in communities affected by extreme weather, like Shreveport, Louisiana, and Bowling Green, Kentucky. This aims to mitigate natural disaster impacts such as hurricanes and floods.