Leadership Changes at Getir

Grocery delivery service Getir has announced leadership changes in its U.S. operations, appointing Hatice Evren as the Group CEO for Getir and FreshDirect, and Sloan Eddleston as the CEO of FreshDirect, effective immediately. Within the new role, Evren will collaborate with Getir US and FreshDirect leaders to drive cross-channel development and foster synergies between the two U.S. companies, drawing on Evren’s extensive experience at Getir’s Istanbul headquarters. Previously serving as Getir’s chief of global business functions, Evren brings a wealth of experience and strategic insight to lead the U.S. Group into its next phase of growth. Prior to her current role, Evren served as CEO of Getir’s core grocery business in Turkey. Evren holds an MBA from Harvard University and a Bachelor of Science degree in industrial engineering from Bogazici University. Reporting to Evren, Eddleston brings a wealth of expertise in the grocery, mass retail, on-demand delivery, and food and beverage sectors. With notable experience at Walmart, where Eddleston played a pivotal role in the company’s digital transformation. Eddleston’s most recent roles include serving as chief marketplace, strategy, and growth officer at Wonder, and as COO of an on-demand delivery business in Manhattan and Brooklyn. This extensive background provides him with valuable industry knowledge and familiarity with FreshDirect’s core customer base in the New York metro area. Nazim Salur, Getir’s founder and CEO, expressed confidence in the new leadership appointments, stating, “As we continue to revolutionize and lead the grocery delivery space, the additions of Hatice and Sloan to our U.S.-based leadership team ensure sustainable success and growth for Getir and FreshDirect. We look forward to leveraging their extensive experience and industry knowledge to provide strategies and services that benefit our customers, enhance their shopping experience, and solidify our leading market position.”

Founded in 2015, Getir operates in five countries, delivering groceries to consumers within 10 to 15 minutes. FreshDirect, established in 2002, was acquired by Getir from Ahold Delhaize USA late last year.