Leading CBD brand Charlotte’s Web is about to play ball as the “Official CBD of Major League Baseball (MLB)” for this year’s MLB season. To help kick off Opening Day, leading representatives from MLB, along with Charlotte’s Web Co-founder and COO Jared Stanley, will speak in a keynote panel discussion on March 29th at the upcoming 9th Annual NoCo Hemp Expo at the historic Broadmoor Resort & Convention Center in Colorado Springs, Colorado, March 29th to 31st, 2023.
The conversation will feature Jared Stanley of Charlotte’s Web along with two senior representatives from Major League Baseball (MLB): Jon Coyles, Vice President of Drug, Health, and Safety Programs, and Uzma Rawn, Senior Vice President of Global Corporate Partnerships. Morris Beegle, Producer of NoCo Hemp Expo and Publisher of Let’s Talk Hemp, will lead the panel discussion, held as part of NoCo9’s Advocacy & Policy Conference on Wednesday, March 29th, 11:45 A.M. to 12:30 P.M. MST, the opening day of NoCo Hemp Expo – and the day before “Opening Day” of MLB’s 2023 season on March 30th.
Major League Baseball became the first major professional sports league to enter into a sponsorship agreement with a CBD company when it announced the partnership with Charlotte’s Web in October 2022. The discussion will dive into this groundbreaking partnership, what it means for Charlotte’s Web, and how having athletes lead the way will further educate the public about the vast potential of CBD as a natural wellness option.
‘A Historic Milestone for the Sports and the CBD Industry’
“The MLB and Charlotte’s Web partnership is a historic milestone for sports and the CBD industry. The physical demands and strain on an athlete’s body are a century-old problem, and we’re here to help them address recovery in a new way. And when all else is stripped away, the mental state of an athlete is what distinguishes the greats. We know that hemp-derived CBD can provide natural solutions for top tier athletes—in both mind and body—as well as support the everyday lives of fans. As more and more athletes advocate for the benefits of CBD, MLB stands as a thought leader in advocating for player options,” said Jared Stanley of Charlotte’s Web.
“As we enter our first full season working with Charlotte’s Web, we’re really excited to see this partnership come to life,” said Uzma Rawn, MLB Senior Vice President, Global Partnerships.
In a release on MLB.com, the league described the deal as “an exclusive multi-year partnership formed with the goal of increasing visibility of CBD for baseball players and fans.”
Charlotte’s Web has released a new CBD tincture product called Charlotte’s Web SPORT – Daily Edge that features the MLB logo. The product was developed to meet MLB’s “scientific benchmarks and no-banned substances policy,” MLB’s statement said.
“Charlotte’s Web showed a real commitment to health, wellness and science by working through the NSF Certified for Sport process before partnering with us at MLB,” said Jon Coyles, MLB Vice President, Drug, Health and Safety Programs. “This is an important, valuable conversation to have in the sports and wellness space, so I’m looking forward to our discussion.”
“I am thrilled that we will be showcasing this historic partnership and look forward to discussing its impact,” said Morris Beegle, Co-Founder and Producer of NoCo Hemp Expo, who will interview the panelists.
In addition to three days of comprehensive education, keynote presentations, workshops and seminars, NoCo9 will feature the Experience Hemp Expo Hall in The Broadmoor’s new, state-of-the-art exhibition facilities. The Ninth Annual NoCo Hemp Expo is produced by We Are For Better Alternatives (WAFBA), a leading organization dedicated to the advancement and advocacy of hemp farming, processing, production, innovation, education and legalization, and Let’s Talk Hemp, the hemp industry’s leading news source.
Steven Hoffman is Managing Director of Compass Natural, providing public relations, brand marketing, social media, and strategic business development services to natural, organic, sustainable and hemp/CBD products businesses. Compass Natural serves in PR and programming for NoCo Hemp Expo and Southern Hemp Expo, and Hoffman serves as Editor of the weekly Let’s Talk Hemp Newsletter, published by We are for Better Alternatives. Contact steve@compassnaturalmarketing.com.
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