Natural Grocers has kicked off its annual in-store holiday fundraiser to support food bank partners, running through December 31st. This initiative complements the company’s year-round “Bring Your Own Bag” program, which donates five cents per shopping trip to local food banks when customers use reusable bags.
As part of its Five Founding Principles, Natural Grocers emphasizes a “Commitment to Community” by partnering with organizations focused on improving lives across the 21 states it serves, especially in addressing food insecurity.
“The holiday season is often a time of joy with friends and family, where food plays a central role. However, it can also heighten stress for those facing financial hardships, forcing tough choices between food and other essentials. Collaborating with our local food bank partners is something we prioritize throughout the year with our ‘Bring Your Own Bag’ initiative and food rescue efforts,” said VP of Marketing, Raquel Isely.
According to Food Bank of the Rockies, a key partner for many Colorado locations, one in nine individuals faced food insecurity in 2022. For children, the situation is even more concerning, with one in seven experiencing hunger.
“In 2022, we took the next logical step and added a fundraiser and food drive at every store. The enthusiastic response from our customers and the good4u crew inspired us to make this an annual tradition. We encourage our customers to look for donation stations in each store or connect with a crew member at the register to learn more.” said Isely.
Customers can support the fundraiser in two ways: they can make cash donations at the register or donate non-perishable food items. Cash donation of $1, $5, or $10 at the register will benefit the same food bank partners supported by the “Bring Your Own Bag” program. Non-perishable items donated at the front of the store will go to local food banks or food pantries that regularly receive contributions from Natural Grocers. This holiday campaign highlights Natural Grocers’ dedication to giving back and making a tangible impact on communities in need.
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