Natural Grocers Brings Back Holiday Edition of Heroes in Aprons Campaign

Colorado-based Natural Grocers launched its second annual holiday Heroes in Aprons fundraiser last month. The event, benefitting The Natural Grocers Heroes in Aprons Fund,  runs in all stores until December 31st. Recognized by the IRS as a 501(C)(3) charitable organization, The Natural Grocers Heroes in Aprons Fund is a non-profit entity that serves as a vital source of short-term financial assistance for good4uSM Crew members (employees of Natural Grocers) or their immediate family members who have encountered significant economic hardships due to illness, natural disasters, or other unforeseen circumstances. Throughout the rest of the year, the company will contribute $1.00 to The Heroes in Aprons Fund for each purchase of the Natural Grocers Heroes in Aprons Fund-themed reusable bag, priced at $1.99 each, available at its 167 stores nationwide.

Over the decades since its establishment, Natural Grocers has forged enduring partnerships with various charitable organizations dedicated to enhancing the well-being of communities across the 21 states it serves. These charitable partners focus on diverse causes, including combating food insecurity, promoting sustainability and environmental protection, offering relief to communities affected by natural disasters, advocating for civil rights, and supporting scholarship endowments for students attending Historically Black Colleges and Universities (HBCUs).