Natural Grocers Collaborates With Women and Minority-Owned Manufacturer for New Private Label Organic Wellness Shots

Natural Grocers has expanded its private label offerings with the launch of new Organic Wellness Shots, a line of 2-ounce tonics crafted to support a variety of health goals—from energy and immunity to digestion and overall balance.

Made with fruit juices and botanical ingredients, select varieties also include probiotics for added functional benefits. Each shot is USDA certified organic, gluten-free, non-GMO, and free from artificial preservatives—making them a convenient, on-the-go option for health-conscious shoppers.

The Organic Wellness Shots come in six distinct flavors:

• Balance Shot – Tart cherry, cucumber, lemon, and probiotics
• Boost Shot – Matcha, ginger, lemon, and lime
• Digest Shot – Coconut water, pineapple, ginger, and probiotics
• Revive Shot – Pomegranate, ginger, and elderberry
• Thrive Shot – Pineapple-ginger tonic
• Vitality Shot – Apple cider vinegar, apple, ginger, and lemon

Each shot is bottled in recyclable glass and priced at $2.99. The line was developed in collaboration with a women- and minority-owned manufacturer, further reflecting Natural Grocers’ commitment to inclusive partnerships.

Since launching its private label in 2016, Natural Grocers has introduced more than 900 high-quality products, including recent additions like five organic cheese varieties and a new vegan skincare collection—all available exclusively at Natural Grocers stores.