Natural Grocers Expands Private Label Line

Natural Grocers has announced an exciting expansion of its private label offerings, introducing new products in the soup, coffee pod, and pasta categories. 

The new line of soups includes six varieties, all certified organic, non-GMO, gluten-free, and dairy-free. Packaged in BPA-free 14 oz. pouches designed with resource efficiency in mind, the flavors are Butternut Squash, Creamy Tomato, Sauerkraut, Sweet Corn, Three Lentil, Vegan Chili Bean, These soups are available nationwide for $4.49 per pouch. 

Natural Grocers has added four new varieties of single-use organic coffee pods to its private label lineup. Designed for both quality and convenience, these pods reflect the company’s commitment to sustainability. Featuring plant-based mesh filters and paper lids, the pods are certified compostable and made from 100% recycled paperboard with 30% post-consumer recycled materials. They are also certified organic and Certified Fair Trade. Varieties include Organic Breakfast Blend in two sizes, Organic Decaf Breakfast Blend, and Organic French Roast.

“Crafted with care, these premium products deliver rich, authentic flavors that have already become customer favorites. With their superior quality and alignment with our customers’ values, we’re proud to introduce these new varieties as part of our growing Natural Grocers Brand collection, reflecting our unwavering commitment to sustainability, nutrition, taste and affordability.” said VP of marketing, Raquel Isely. 

Natural Grocers has also introduced six styles of organic pasta, made from organic durum wheat semolina. These pastas are certified organic, vegan, non-GMO, and crafted with plant-based and dairy-free ingredients. The pasta varieties include farfalle, fettuccine, fusilli, penne, shells and spaghetti. To pair with the pasta, the company offers five organic pasta sauce flavors, all certified organic, gluten-free, and non-GMO. The sauces contain no added sugar, and four flavors are Demeter Certified Biodynamic, reflecting sustainable farming practices and biodiversity preservation.

“Pasta is a food that inspires connection and creativity in the kitchen,” said Isley. “With our new organic wheat pastas and biodynamic pasta sauces, we are providing our customers with the exceptional taste, texture and flavor they deserve – whether they’re whipping up a quick weeknight meal or crafting a gourmet feast.” 

Since launching its private label brand in 2016, Natural Grocers has grown its offerings to over 800 products, with plans for continued expansion. Recent additions include three gourmet flavors of frozen Organic Wood Fired Pizza and two seasonal flavors of Organic Coffee. Natural Grocers remains committed to delivering high-quality, sustainable, and innovative products to its customers.