Natural Grocers by Vitamin Cottage Inc. expanded its “Meet Your Farmer” film series last month with a new feature on a Kentucky farmer who produces the store’s Natural Grocers Brand Regeneratively Grown Organic Eggs. The retailer promoted the film both online and in-store with printed and digital educational materials throughout July.
“Natural Grocers has been a long-time industry champion for organic-regenerative certified practices,” said Raquel Isely, VP of marketing for Natural Grocers. “In 2023 we were proud to be the first national grocery chain to offer Regenerative Certified Organic Pasture-Raised and Organic Free-Range eggs in a private-label brand.”
Isley said the film, titled “A Family Leggacy” will give shoppers a firsthand view of what it looks like when hens are allowed to roam in an ecologically managed environment. The film “demonstrates our commitment to our high product standards, family farms, animal welfare, and our environment. It also shows how consumer choice can drive positive, lasting change in the world,” she said.
The broader film series gives a voice to farmers and ranchers who are transforming food production for a healthier future. It highlights organic growers, grassroots farmers, and regenerative ranchers, encouraging consumers to question the status quo of food production. More films will be added to the series throughout the rest of 2024.
Family-operated Natural Grocers by Vitamin Cottage Inc. runs over 165 stores in 21 states. The Lakewood, Colorado-based natural and organic grocer ranks No. 95 on Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.
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