Natural Grocers Fundraiser on MLK Day Honors His Mission

Lakewood, Colorado-based Natural Grocers continued to honor the life and work of Martin Luther King Jr., in January with their annual in-store fundraising campaign supporting Jack and Jill of America.

One-percent of sales on January 16th at all 165 NGVC locations was donated to JJOA’s College Graduation Assistance Program Fund. The company goal was to raise $60,000 or more, in honor of Martin Luther King Jr. The GAP Fund is used to provide scholarship endowments to satisfy tuition debt of students attending Historically Black Colleges and Universities to help students achieve their goals.

“We’re pleased to continue our partnership with Jack and Jill of America Inc. in 2023,” said Raquel Isely, VP of Marketing. “Through this partnership, we became aware of the GAP Fund and its life-changing contributions. Every year, a notable number of seniors attending HBCUs are ineligible to graduate due only to small, unpaid bills. We humbly support JJOA’s fundraising initiative towards the GAP Fund and hope this donation can provide a direct lifeline for HBCU students to lessen the impact of tuition debt.”

In addition to the nation-wide fundraising event on January 16th, the partnership extends to include an ongoing donation program with 13 JJOA regional chapters in Colorado, Texas, Oregon, and Arkansas. JJOA members in these markets have been given a Natural Grocers + Jack and Jill of America Partnership card. When presented at a Natural Grocers at the time of checkout, an uncapped 5% of sales is given back to the regional organization. Founded in 1938, JJOA has 262 chapters. The organization aims to nurture future African American leaders through ongoing leadership development, volunteer work, philanthropic donations, and participation in civic duties.