Natural Grocers Grant Subsidizes Women’s Entry Fees for Jesse Blancarte Time Trial in Gardner

“Community” is one of the Five Founding Principles of the Natural Grocers business model, and one they continue to stand by time and time again. They believe supporting local communities will help shape a better world for all, and take their action from inside the grocery out into the cycling world with the Natural Grocers Cycling Team!

As with many sports, there’s a large gap between men and women’s participation in cycling, and the Natural Grocers Cycling Team wanted to help do their part to close that gap. To encourage more local and first time female racers to join the Jesse Blancarte Memorial 10K Time Trial, Natural Grocers’ subsidized the cost of women’s entry fees into the Time Trial. With the grant, women’s entry fees were reduced from $25 to $10 making it easier for riders to sign up.

Natural Grocers’ participation in the event did not end there as the Natural Grocers’ Cycling Team and volunteers could be found at their signature purple tent with fresh fruit provided by the Natural Grocers Overland Park store, plus team sponsor samples to share, and the team’s very popular high-fives!

About the Natural Grocers’ Cycling Team

Natural Grocers Cycling Team was created in 1987 as an extension of the company’s founding principles. With a vast variety of riders of all skill levels, now almost 100 members. Supporting healthy living on and off the bike, Natural Grocers cycle-squad can be seen on the roads and trails, volunteering at local events and at Natural Grocers stores all around the country. The club invites cyclists to join them for local club rides throughout Colorado, Arizona, and Kansas City.


To learn more about the Natural Grocers Cycling team you can check out their website at, follow them on Facebook and Instagram @NaturalGrocersCyclingTeam, or listen to their Podcast episodes posted on social media.